Time for VCs, entrepreneurs, and investors to change the world?

"With today's rocketing gas prices and daily reports on global warming, entrepreneurs and investors alike are seeing new opportunities to do well by doing good." - Entrepreneur Magazine. Venture capitalists are flocking to green technology and looking for fresh solutions, those that preserve profitability as well as benefit the environment, those that will attract progressive investors who not only look for monetary dividends but also for environment dividends.

Conviction behind the world's most famous VC - John Doerr: Green Technology is the mother of all markets, a business opportunity of this generation. The "Greentech" boom is beginning to prove to be bigger and much more important than the trillion-dollar digital electronics business.

Post your apprehensions and/or good feelings about green ventures.

Momentum behind Green Computing campaign

Green Computing Charter will help to reduce IT operating costs and benefit the environment with these guidelines:

1. Find out how much energy your IT systems use and monitor ongoing consumption levels.
2. Ensure unused equipment is turned off when it is not being used.
3. Educate staff to the benefits of saving energy and recycling.
4. Establish a code of practice designed to minimise unnecessary printing.
5. Identify IT management practices that reduce power consumption.
6. When purchasing new IT equipment, chose energy-saving devices that have been manufactured in an environmentally-conscious fashion.
7. Dispose of old hardware responsibly; send old PCs to be reconditioned and recycled.

Post your thoughts on these guidelines.

Cut energy use with Green IT!

Can one of the most environmentally damaging departments (hint: IT) deliver major cost savings and environmental benefits? Vnunet shares a two-page report on how firms can cut energy use. Discuss your thoughts and experiences.

IT can lead the green revolution?

"The kneejerk reaction to current environmental damage and resultant climate change is to do the cause-and-effect calculations, and attempt to remove the technological causes of what all but the most shortsighted Clarksonistas regard as imminent catastrophe." - posts an IT Week article. Post your comments about how can environmentally-aware technologists be the planet’s best hope for averting disaster?

Big Companies Go Green to Ensure Business

"Whether one likes it or not, you will be forced to adopt greener ways of conducting business" - this is what we've been hearing until now... Recent article from ABC News shows how companies like GE and Wal-Mart are realizing that Environmentalism is actually good for profits. What are these big companies starting to realize? Share your thoughts/comments.

Adobe - The Greenest Office in America

In an era of corporate scandals CEOs need to maintain brand trust as it is no more enough to make good products. Consumers trust companies that are responsible citizens & mistrust those that appear selfish or wasteful. Companies are facing pressure to create environmental value while still maximizing profits & protecting shareholders.

In a recent article published in Business 2.0, Adobe is considered to be "the Greenest Office in America". Adobe has turned its headquarters into a towering example of environmentalism - and is saving millions of dollars in the process.

This is just the begining of the green revolution - a quiet but strong revolution. Smart businesses are rising to the order and winning the hearts and (more importantly) pockets of their investors.

What vibes do you get about the trends of businesses going green? Post your comments.