Adobe - The Greenest Office in America

In an era of corporate scandals CEOs need to maintain brand trust as it is no more enough to make good products. Consumers trust companies that are responsible citizens & mistrust those that appear selfish or wasteful. Companies are facing pressure to create environmental value while still maximizing profits & protecting shareholders.

In a recent article published in Business 2.0, Adobe is considered to be "the Greenest Office in America". Adobe has turned its headquarters into a towering example of environmentalism - and is saving millions of dollars in the process.

This is just the begining of the green revolution - a quiet but strong revolution. Smart businesses are rising to the order and winning the hearts and (more importantly) pockets of their investors.

What vibes do you get about the trends of businesses going green? Post your comments.